Bookmark these pages

The following 2 pages are the most important of the entire Challenge. Please bookmark them now.

✅https://www.mycontentcalendar.com/insane-reels-challenge/welcome

This is the link to the page you are currently on. This is the only page for the Reels Challenge that will have the following info on it:

  • dates of the Challenge run

  • dates, times, and link for all Q&A Session zoom calls

  • link to all Q&A Session replays

  • dates of when training videos will be unlocked and locked up again

  • how to make this Challenge fit into your busy schedule

  • the Rules of this Challenge

  • the Tools of this Challenge (free monthly planner and long list of Reels ideas)

  • how to join the Challenge Community Group

  • how the Challenge will be delivered

  • how the Challenge will be scored

  • your 30 Accountability Stories download

  • the winning strategy for this Challenge

  • your homework to set you up for success BEFORE the Challenge begins

✅https://www.mycontentcalendar.com/insane-reels-challenge

This is the main menu for the Reels Challenge where you can access all of the unlocked Reels Training videos that usually live inside the My Content Calendar online course.

Save these dates

Here are all of the important dates, times, and links.

✅ Insane Instagram Reels 30 Day Challenge run dates:

  • Start date - January 1st

  • End date - January 30th

✅ Q&A Session dates, times, and Zoom link:

The dates:

  • Thursday, December 28th - Orientation Meeting

  • Wednesday, January 3rd - Week 1 Q&A

  • Wednesday, January 10th - Week 2 Q&A

  • Wednesday, January 17th - Week 3 Q&A

  • Wednesday, January 24th - Week 4 Q&A

  • Wednesday, January 31st - Week 5 Q&A

  • Friday, February 2nd - Award Ceremony

The time:

All live calls will be at 9am Pacific / 12noon Eastern / 5pm UK / 6pm EU

The link:

Zoom link to all live calls: https://us02web.zoom.us/j/87580856063

Or click the button below to join the live calls at the dates and times listed above.

✅ Can’t make it live or want to revisit a Q&A session?
Click the button below to go to the Q&A Session and Replay Page. All replays will be uploaded to the Replay Page 1-2 hours after we finish the live call.

✅ Want quick access to all Q&A Session dates, times, link, and all Replays?
Click the button below to go to the Q&A Session and Replay Page.

✅ The official unlocking of all Reels Training videos:

The date of when all the Reels Training videos for the Challenge will be unlocked from the My Content Calendar online course is:

Monday, December 18th


✅ The official locking up of the Reels Training videos:

At the end of every week of the Challenge on Sunday at 11:59pm, that week will be locked back up in the My Content Calendar online course.

For example, all Week 1 videos will be locked back up at 11:59pm on Sunday of Week 1, all Week 2 videos will be locked back up at 11:59pm on Sunday of Week 2, etc.

Each week’s videos build upon each other. If you didn’t have a chance to watch all the videos for that week and those videos have been locked up, then you must be a My Content Calendar student to have lifetime access to those videos.

Absolutely all Reels Training videos for the Challenge will be locked up at 11:59pm on Tuesday, January 30th. After that, only My Content Calendar students will have access to them and all the other videos inside the course for the rest of their lives.

The secret to watching all of the Reels Challenge videos for free is to watch them each week before they get locked up.

Scheduling this Challenge

Here’s how to put this Challenge into your busy schedule.

✅ Schedule in your personal calendar 15 minutes / day repeating at the same time every day for the duration of this challenge to POST / DRIP that day’s Reel.

✅ Set an alarm on your phone for that same time to repeat every day as an extra reminder to POST / DRIP that day’s Reel

✅ Schedule in your personal calendar 1-2 hours / week at the same time every week for the duration of this Challenge to CREATE / BATCH 7 or more Reels and save them in Drafts.

✅ Set an alarm on your phone for that same time to repeat every week as an extra reminder to CREATE / BATCH 7 or more Reels and save them in Drafts.

The Rules

Rule 1: Post 1 Reel / day

✅ You must post 1 Reel / day - and ONLY 1 Reel / day - for the duration of this 30 day Challenge. The deadline to post each day’s Reel is 11:59pm your time every night.

My team and I go to your profile every day to look at your Reel that you’ve posted. If you post more than 1 Reel / day then it throws the entire back end system off.

Do NOT post more than 1 Reel / day or any other posts during the run of the Challenge.

If you post more than 1 Reel or any other post to Instagram during the Challenge run…

If you forget to post your 1 Reel / day…

Or if you post AFTER 11:59pm your time….

then you can still play along but:

❌ my team and I will not sort through your profile to look for that 1 Reel
❌ my team and I will stop going to your profile every day to see your Reels
❌ my team and I will no longer add to your progress file in the back end
❌ you’ll no longer be eligible for Growth Point or the grand prize

Rule 2: Tag @mycontentcalendar_ in the caption

✅ You must tag @mycontentcalendar_ IN THE CAPTION of all 30 Reels that you post during this Challenge.

My team and I go to your profile every day to look at your Reel and check if you’ve tagged @mycontentcalendar_ in the CAPTION.
This is the only way my team and I can track your progress, add each Reel into your progress file in the back end, and cheer you on.

If you DON’T tag @mycontentcalendar_ IN THE CAPTION…

If you DO tag @mycontentcalendar_ in the COMMENTS…

Or if you DO mention @mycontentcalendar_ in the Reel…

then you can still play along but:

❌ my team and I will stop going to your profile every day to see your Reels
❌ my team and I will no longer add to your progress file in the back end
❌ you’ll no longer be eligible for Growth Point or the grand prize

Rule 3: Write #insanereelschallenge in the caption

✅ You must write #insanereelschallenge IN THE CAPTION of all 30 Reels that you post for this Challenge.

My team and I go to your profile every day to look at your Reel and check if you’ve written #insanereelschallenge in the CAPTION.
This is the only way my team and I can track your progress, add each Reel into your progress file in the back end, and cheer you on.

If you do NOT write #insanereelschallenge in the CAPTION…

If you DO write #insanereelschallenge in the comments…

then you can still play along but:

❌ my team and I will stop going to your profile every day to see your Reels
❌ my team and I will no longer add to your progress file in the back end
❌ you’ll no longer be eligible for Growth Point or the grand prize

See other Challengers’ Reels

Curious to see what everyone else is doing?

✅ Here’s how to check out what other Challengers are creating and get inspired by their Reels:

  • tap the magnifying glass at the bottom of your screen which takes you to the explore page

  • at the top search bar, type in #insanereelschallenge

  • tap on see all results

  • then tap on Tags

    There you will see all the Reels that have used the #insanereelschallenge in their caption so you can cheer them on.

    Feel free to follow #insanereelschallenge as well to have a few of those Reels pop up in your Feed.

✅ Follow @mycontentcalendar_ on Instagram for updates on my Insane Instagram Reels 30 Day Challenge, featured Challengers that are crushing it, and for even more Instagram tips.

If you’re a past Challenger...

It’s a blessing and a curse.

✅ You know just how much fun (and how much work) this Challenge is. And we still have all of the links to your Reels you created during the last time you did the Challenge on file. Yes, my team and I will revisit those Reels to see what you did, where you’ve come from, and use it as a benchmark to gauge your growth during THIS run of the Reels Challenge. That means you have to go above and beyond what you previously did in the past Challenge, push yourself to create even better Reels than before, in order for you to get Growth Points. No special treatment. This Challenge needs to be fair for everyone: Newbies and past Challengers alike.

Our Community Group

This is where the magic happens.

✅ The INSANE Instagram Reels 30 Day Challenge Community Group is on Slack.

Slack is a free program that you can use on your desktop and mobile devices.

If you have done the Challenge in the past, joined the Community Group, and haven’t left then you are already in. Click the button below to go directly to the Reels Challenge Community Group.

If you have NOT done the Challenge in the past or if you did do the Challenge in the past but didn’t join the Community Group, here’s what to do:

  • click the button below to go directly to the Reels Challenge Community Group

  • create your profile for the Challenge’s Community Group

  • You will be sent a confirmation code via email. Please check your spam folder for it

  • Enter that confirmation code and you will be added to our Community Group and be able to interact with everyone in the Challenge

Having trouble joining the Community Group?

Sometimes Slack glitches and you aren’t sent the confirmation code even after checking your spam folder.

  • If that is the case then please click the button below only after trying the steps above

  • An email that is already filled out will pop up on your screen

  • Please make sure your email address you send that email from is the email address you signed up for the Challenge with and then hit send

  • My team and I will invite you to the Community Group as quickly as we can

  • Please allow 1-2 days for this to happen as there are a lot of moving pieces in the background to get this Challenge up and running to the best of its ability

Community Group FAQs:

Q: Do I need to join the Community Group?

A: No. It’s not for everyone. You will not get any less points if you don’t join. The Community Group is there to ask questions, get answers, and feel a part of a group moving forward so you don’t feel alone in this Challenge.

Q: Is this different from your other Community Groups?

A: Yes. If you’re in another Community Group of mine for other courses and / or challenges then YES this is ANOTHER Community Group that you can join. Why? So only the people doing this Challenge will have a safe space to ask questions, get answers, and learn together. And all of my other Community Groups won’t get annoyed at us 😂

Q: I forgot to join the Community Group when I first signed up to the Challenge. Can I still join in?

A: Yes. Follow the directions above to join the Reels Challenge Community Group.

The Tools

Here’s how to build your aligned Instagram Reels strategy.

✅ The January 2024 monthly planner from My Content Calendar. Click the buttons below to download the monthly planner that vibes with you best. There’s Rosé All Day or Indigo Flow… or if you’re undecided then get both! They’re free for all Reels Challengers.

You have 2 options on how to use your planner.

Option 1 is to use the PDF which has a fill-in-able digital version and a printable version. If you want to use the fill-in-able version make sure you use Adobe’s Acrobat Reader or another PDF software that lets you fill in the fill-in-able fields.

Option 2 is to use the Canva template and write things out on Canva in the template itself.

As I always say make it work for you.

✅ The long list of Reels ideas. Click the button below to download this PDF, read through, and pick the 30 Reels ideas that vibe best with you and your creative freelance business.

How the Challenge will be delivered

Here’s how to get your learn on.

✅ All Reels tutorial videos are pre-recorded.

Go to the Challenge main menu to check out all of the lessons and videos.

✅ Daily emails.

Every day during the Challenge you’ll get a short and sweet email with more manageable, bite-sized pieces walking you step by step through this Challenge. In order to get those emails…

✅ Save support@jonathantilley.com.

Never miss a lesson, update, and Q&A Session. Save support@jonathantilley.com to your contacts so you never miss an email about my Insane Instagram Reels 30 Day Challenge.

How the Challenge will be scored

Here’s how to get points so you an win the Challenge.

My team and I will track your progress each time you tag @mycontentcalendar_ in the caption of your Reel and write out the Challenge hashtag #insanereelschallenge in the caption of each Reel that you post every single day of the 30 days of this Challenge.

We will also keep an eye on how many followers you have at the beginning of the Challenge and also how many you have at the end.

But to win the grand prize it’s not about how many new follower you get. There are 5 things I’m looking out for:

Vanity Metrics

✅ 10% of your final score

Vanity metrics are new followers, Reels views, etc.

Accountability

✅ 10% of your final score

For each STORY you post about the Challenge you must write out @mycontentcalendar_ in text on top of your Story for my team to find it and count it as a point. You can create your own Stories or download the done-for-you Accountability Stories below.

  • Click the button below to download all 30 Accountability Stories - 1 for each day.

  • Airdrop or Bluetooth them to your phone and save them in an album.

  • Post it as an Instagram STORY on that day of the challenge, write on top how you are feeling and what you learned, and write out @mycontentcalendar_ in text on top of your Story so we can track it and cheer you on.

  • No, you don’t have to do this every day. Just as the spirit moves you. If you don’t post an Accountability Story you will not get an Accountability point.

Mindset

✅ 10% of your final score

Basically, don’t be a d!#%.

  • To get mindset points in the live calls: have a positive attitude, ask your questions with a smile, and support other Challengers in the live call chat.

  • To get mindset points in the Community Group share a win with us, share a struggle that you overcame with persistence and grit, cheer the other Challengers on, support the other Challengers with - at least - a “you can do it!” and - at most - a helpful tip or trick that you have used when you had the same struggle that they are having.

  • If my team and I can see that you in a positive growth mindset, you will get Mindset points.

Consistency

✅ 30% of your final score

  • If you create a Reel every day for the 30 days of this Challenge and tag @mycontentcalendar_ in the captions and use the Challenge hashtag #insanereelschallenge in the captions of all 30 Reels then you are being consistent.

  • If you miss one day or forget to WRITE OUT IN THE CAPTION @mycontentcalendar_ AND #insanereelschallenge then you are still welcome to play along but my team and I will no longer visit your profile every day to track your progress and you will no longer be eligible for the grand prize.

  • My team and I will be working non-stop behind the scenes tracking everyone’s progress. We will not have time to tell you if you are still in the running or not for the grand prize. Please do not ask us.

  • If you are staying consistent and following the rules of this Challenge then you will be eligible for the grand prize at the end.

Growth

✅ 40% of your final score

  • This is not your follower count growth.

  • My team and I will chart how much you improve over the 30 days of this Challenge.

  • You’ll notice that you’re getting faster, more comfortable, more creative, more authentic at creating Reels. AND that will show up in the Reels that you post every day.

  • I’ll watch how much… or how little… you grow over the 30 day Challenge and track your progress accordingly.

  • Growth Points are given out during each week’s Q&A Session and updated on the scoreboard page.

This is the winning strategy for this Challenge.

✅ First, focus on growth. Push yourself. Try new things out. Play with Reels. And align your Reels to your creative freelance business. All 30 Reels that you create for this Challenge MUST be aligned with your creative freelance business. After all, growth makes up 40% of your final score.

✅ Secondly, stay consistent. You must post 30 Reels - 1 Reel / day of this Challenge. For all 30 Reels you post during the Challenge you MUST write out these 2 things in the captions: @mycontentcalendar_ #insanereelschallenge Being consistent makes up 30% of your final score.

✅ Finally, keep an eye on your vanity metrics (10% of your final score), stay accountable with your Accountability Stories(10% of your final score), and have a positive growth mindset in the live calls and community group (10% of your final score).

Your Pre-Challenge homework

Set yourself up for a successful Challenge.

  • Open your one month calendar and the long list of Reels ideas so they are in front of you

  • Search through the long list of Reels ideas and find 30 that vibe with you

  • Write those 30 into your one month Instagram Reels calendar

  • Make sure that it feels aligned to your creative freelance business

  • It doesn’t have to be perfect, it just has to be present

  • And yes, this will change throughout the Challenge run

  • Trust the process

  • When you’re done create a STORY about how you’re feeling with your Reels strategy and post it to Instagram and write @mycontentcalendar_ in text on top of that Story so we can cheer you on